The article recounts the history of the MVS promotion, based on new interviews with Marie Severin and Roy Thomas, and a review of Bullpen Bulletins and other promotional material from the 1970s. If you like the MVStamps website, you'll want to see this article!
Eisner Award-winning CBA's third compilation reprints the sold-out seventh and eighth issues (packed with interviews on 70's Marvel and 80's Independent Comics), but also contains 24 all-new pages (about eight pages of which are dedicated to MVS).
Published by TwoMorrows Publishing, the 224 page, black and white softcover retails for $24.95.